Custom Plastic Signs to the Rescue!
I'm writing this as I patiently wait in the lobby at a local tire and car service shop in Charleston, SC. After a bout of unfortunate luck yesterday evening, I find myself with a flat tire in dire need of replacement. But my story is not about luck or the car incident itself, but rather it's about how I found myself at this particular car shop so early on a Monday morning.
You see, I do not know a lot about cars. I'm not incredibly aware of any car shops I'm surrounded by or I don't always understand what a good price is in terms of any vehicle service. But one day on my lunch hour, while sitting in stand still rush hour traffic, I happened to notice a small, simple Coroplast plastic sign right up on the edge of the road. The sign read "Oil Change, $17." I didn't need an oil change at that particular moment, but this sounded like a pretty good price, and with this being a service I regularly have done to my car, it caught my attention. So I looked around the area and noticed a little shop right there along the busy street, with a large business sign advertising their business name and listing the car services they offer. I had never seen this shop before! It was almost as if their primary large business sign was getting lost in a sea of all the others on that street. But that Coroplast sign directly beside the road stood out as un-ordinary, striking curiosity. I took a mental note that when time came for my next oil change, this was where I'd take my car.
A couple of months later...
When my tire went out yesterday evening, I remembered that I knew nothing about any car shops around town, and had no idea where to take my car. But then something sparked my mind. I recalled that plastic sign advertising oil changes, and recalled a note on their business sign declaring their tire service experience. I was actually due for that oil change now,, so in lieu of extensive research and in attempts to multi-task, I decided I would take my car to that particular shop, without even calling around for tire prices and recommendations.
So you see, all this company did was took a simple extra step beyond the standard lone business sign, to catch passerbys' attention. And what better strategy than to promote a service that patrons utilize around 4 times a year! With that single sign, they not only acquired my oil changing business, but my more costly tire business as well!
And the greatest thing for that car shop is that their was so cheap! Coroplast is made up of a corrugated plastic material that looks a bit like plastic cardboard. These signs are light weight, and are extremely easy to display, as wire stakes are available that simply insert into the flutes of the plastic and can then be staked into the ground. And Coroplast is definitely one of the most inexpensive sign materials out there!
Now there is quite the crowd here at the car shop this sun-shining morning. There was a line around the front of the store, waiting for the doors to open when I got here this morning. I could barely even find a place for me to park! And I wonder if all these other patrons saw their ...?
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