Secret Recipes for Flawless Custom Business Signs
For over 27 years, I've been a chef of sorts here in South Carolina. A chef who creates signs. And not just any signs - great signs.
I am sure you're wondering how you become a sign chef. After all, it's not a typical job description. It has taken many years of experience, an eye for design, wits for writing, and a plethora of technical knowledge to perfect my recipes for success.
Now, I want to share these secret recipes with you. I guess that would make them not-so-secret recipes. That's OK, since I enjoy seeing business owners with successful signs.
Let's go ahead and take a look at what makes a work for a business, from materials, to design, to how the sign is installed. And we will also go over some failures so that we can improve our recipes.
Negative Can Be Positive ...the laws of physics do apply to signs
Size Does Matter ...bigger isn't necessarily always better
Square Pegs Can Fit Round Holes ...but do you want to?
Pictures Aren't Always Worth One Thousand Words ...sometimes they are worth a million
Color Isn't Always the Brightest Choice ...and is gold really worth its weight?
Lasting Impressions Are Easier Than You Think ...make sure it is a good one, just like on a first date
So it's just like in cooking - if a recipe is no good, you should not shouldn't make it again. After all, there are a ton of proven yummy recipes out there. And I can help you discover the one that'll work for you.
And I love requests for recipes! If you have thoughts about , or questions, don't worry, you're not alone. You may only buy a couple signs over the course of your life, but over the years I've helped with many more. Just drop me a line at with your special request and I can get right back to you, and cover it in a future column.
Until the next time, you can find me in the sign kitchen.
For More Information About Custom Signs, Visit Our Custom Signage Page!