Secret Recipes for Flawless Custom Signage
For over 27 years, I've been a chef of sorts here in the Low Country. A chef who creates signs. And not just any signs - great signs.
I am sure you are wondering how one becomes a sign chef. After all, it is not a standard job description. It has taken years of experience, an eye for design, wits for writing, and a plethora of technical knowledge to perfect my recipe for success.
Now, I want to share these secret recipes with you. I guess that would make them not-so-secret recipes. That is, since I enjoy seeing business owners with successful signs.
We'll take a peek at what makes a work for a business, from materials, to design, to how the sign is installed. And we will also dissect some failures so that we can continue to make our recipes better.
Negative Can Actually Be Positive ...the laws of physics indeed apply to signs
Size Matters ...bigger isn't necessarily always better
Square Pegs Can Fit Round Holes ...but do you want to?
Pictures Aren't Always Worth a Thousand Words ...sometimes they are worth a million
Color Isn't Always the Brightest Choice ...and is gold really worth its weight?
Lasting Impressions Are Easier Than You Think ...so make sure it is a good one, just like on a first date
So it's just like in cooking - if a recipe isn't good, you should not shouldn't make it again. After all, there are a ton of proven yummy recipes out there. I can help you discover the one that will work for your specific needs.
And I love requests for recipes! If you have thoughts about , or questions, you're probably not the only one. You may only buy a couple of signs in your life, but over the years I've helped with many more. Just drop me a line at with your special request and I can cover it in a future column or blog.
Until the next time, you'll find me in the sign kitchen.
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