Secret Recipes for Flawless Custom Signs
For over 27 years, I've been a chef of sorts here in South Carolina. A chef who creates signs. And not just any signs - great signs.
I am sure you are wondering how you become a sign chef. After all, it certainly isn't a normal job description. It has taken many years of experience, an eye for good design, wits for writing, and technical knowledge to perfect my recipe for success.
Now, I would like to share these secret recipes with you. I guess that would make them not-so-secret recipes. That's OK, since I like seeing business owners with successful signs.
Let's take a peek at what makes a work for a business, from materials, to design, to how it is installed. Plus we'll discuss some failures so that we can continue to make our recipes better.
Negative Can Be Positive ...the laws of physics indeed apply to signs
Size Does Matter ...bigger isn't necessarily always better
Square Pegs Can Fit Round Holes ...but do you want to?
Pictures Aren't Always Worth One Thousand Words ...sometimes they are worth a million
Color Isn't Always the Brightest Choice ...and is gold really worth its weight?
Lasting Impressions Are Easier Than You Think ...so make sure it's a good one, just like on a first date
So it's just like in cooking - if a recipe isn't good, you probably won't make it again. After all, there are a ton of proven delicious recipes out there. And I can help you discover the one that'll work for you.
And I love requests for recipes! If you have thoughts about , or questions, don't worry, you're not alone. You may only buy a couple signs in your life, but over the years I've helped with many more. Just drop me a line at with your special request and I can get right back to you, and cover it in a future column or blog.
Until the next time, you can find me in the sign kitchen.
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