Secret Recipes for Great Custom Signage
For more than 27 years, I've been a chef of sorts here in South Carolina. A chef who creates signs. And not just any signs - great signs.
I'm sure you are questioning how you become a sign chef. After all, it certainly is not a typical job description. It has taken years of experience, an eye for design, wits for writing, and technical knowledge to perfect my recipes for success.
Now, I would like to share these secret recipes with you. I guess that would make them not-so-secret recipes. That's OK, because I enjoy seeing business owners with successful signage.
Let's go ahead and take a look at what makes a work for a business, from materials, to design, to how the sign is installed. And we'll also go over some failures so that we can continue to make our recipes better.
Negative Can Actually Be Positive ...the laws of physics indeed apply to signs
Size Matters ...bigger isn't necessarily always better
Square Pegs Can Fit Round Holes ...but do you want to?
Pictures Aren't Always Worth 1,000 Words ...sometimes they are worth a million
Color is Not Always the Brightest Choice ...and is gold really worth its weight?
Lasting Impressions Are Easier Than You Think ...so make sure it's a good one, just like on a first date
So it's just like in cooking - if a recipe is no good, you should not shouldn't make it again. After all, there are a ton of proven delicious recipes out there. And I can help you learn how to find the one that'll work for you.
And I love requests for recipes! If you have thoughts about , or questions, you're probably not the only one. You may only buy a couple signs over the course of your life, but over the years I've assisted with many more. Just drop me a line at with your special request and I can get right back to you, and cover it in a future column.
Until the next time, you'll find me in the sign kitchen.
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