How Much Does YOUR Outdoor Sign Sell?
Remember when life was simple? When school let out for the summer, you spent your days catching grasshoppers and trying to build a bridge across the small pond in your neighborhood. And then you realized that your bridge would be much more structurally sound, and most definitely the talk of all your friends, if you only had better building materials rather than settling for your Dad's rusty old nail collection and the brittle twigs strewn across the yard. Hmmm, looks like you will be needing some money. Darn.
One morning you wake up with a plan so genious that it shines brighter than the early morning sun shimmering off the glistening dew drops. Okay, that may be a bit much, but at least your plan shone as brightly as the dim glow from that poor little firefly in the jar on your nightstand. Yes, you need to make some money so you decide to SELL something. Oh, joy! You are a genius, now what can you sell? Hmmm, your little brother? No, that would probably upset Mom. Hmm, your comic books? No way! You're not parting with those. Finally I came up with a solution. I, like every other budding young entrepreneur, started my very own lemonade stand.
So, after evaluating my resources (Lemonade? Check. Table? Check. Sign? Check.), and doing some extensive research (or at least reading the Peanuts comic strip to see how Lucy did it), I put my dream into action. I'll admit that finding the capital for my initial start-up was one of the greatest challenges, as my father's frugality makes Ebeneezer Scrooge look philanthropic. But Mom turned out to be pretty good at "resource development" and was able to convince Dad to float me a loan with a good interest rate.
Then, with my pockets overflowing with ambition and borrowed money, I ran to the store and bought the goods needed to get my start-up started up. I used the powdered lemonade mix because it was very cheap and then I added a little "sha-zam" with one thin slice of lemon on the side of each cup to make it look like the real deal. (At this point I have to wonder whether that involved questionable business ethics or simply good marketing strategy...)
Eager for the start of business the next morning, I lined up perfect rows of cups in my mind while visions of paying customers danced through my head. And, when 7 in the morning arrived, I sprung from my bed and put the finishing touches on my masterpiece. Our rickety old card table never looked so grand as it did that beautiful summer morning, covered by a soft blue gingham tablecloth and boasting those perfect rows of cups I had envisioned. A bowl of bright yellow lemons to display and of course, my big "Lemonade 25 cents" outdoor sign completed this delightful glimpse of nostalgic capitalism. And then I waited.
And I waited.
A couple cars passed by, and my neighbors smiled and waved. A few bought "pity" cups of refreshing lemonade, but obviously, this wasn't the instantly gratifying cash cow I had predicted. I needed more traffic - a way to get people to see my lovely refreshment stand in all its glory...I needed to pay my dad back. More determined than ever, I reviewed my previous research (read the funnies again) and concluded that Lucy's signs were a lot better than mine. She had interchangeable sign parts for adjusting prices to reflect the highly delicate balance of supply and demand. And she had moveable parts for announcing the open and close of business (I gathered this from the "the doctor is in/out" signs from her secondary psychiatry business).
I knew what I had to do so I got busy right away, measuring and snipping away with Mom's best sewing shears (I didn't know they were only for fabric...) until I had transformed that boring old tablecloth into 4 stunning achievements of advertising wizardry. Each beautiful sign became a replica of my lemonade stand - the bright white upper half of my still boldly announced "lemonade 25 cents" as the bottom half was dressed in the flowing tablecloth to recreate the shape of my table. Two carefully placed metal rods became the table legs as well as the stakes for posting my signs into the ground on strategic high-traffic intersections of suburbia. I cut slits in the bottom of my bright red plastic cups so I could attach them to the top of my to look like the inviting drink was sitting right there on top of my table/sign. This 3-dimensional component of my sign also featured a huge arrow that directed viewers right to my refreshing lemonade stand.
And like they always say, "the rest is history." I was able to pay my dad back in no time and I even bought Mom a new pair of sewing shears. The creek, however, never was successfully spanned in a way that could support the weight of anyone heavier than a pitcher of ice-cold lemonade. (I guess it's fortunate that I stuck with advertising and marketing rather than engineering.)
Business trends come and go, but there are some "signs" of success that we can always count on: creativity, innovation, ambition, and ingenuity. At BestBuySigns.com, we exemplify these ideals and have been coming up with recipes for success for our loyal clients for 23 years. Come see what innovative ideas we are cooking up now!
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