The Day a Plastic Sign Saved the Day
I am writing this as I patiently wait around at a local tire and car service shop in Charleston, South Carolina. After a bout of poor luck last night, I found myself with horribly blown out tire. But my story is not about luck or the accident itself, but rather it's about how I found myself at this particular car shop , bright and early on a Friday morning.
You see, I don't know much about cars. I am not incredibly aware of what car shops are around me or I don't always understand what a value price is in terms of any vehicle service. But one day a while back on my lunch hour, while sitting in stand still rush hour traffic, I happened to notice a small, simple Coroplast plastic sign right up on the edge of the road. The sign read "Oil Change, $19." I didn't need an oil change at that particular moment, but this seemed like a pretty decent price, and with this being a service I have done to my car regularly, it caught my attention. So I glanced around the area and took notice to a little shop right there along the busy street, with a large business sign advertising a business name and listing the car services they offer. I had never seen this shop before! It was almost as if their primary large business sign was getting lost in a sea of all the others on that street. But that Coroplast sign directly beside the street stood out as un-ordinary, striking curiosity. I took a mental note that when time came for my next oil change, this would be where I'd take my little Chevy.
A few months later...
When my tire went out last night, I remembered that I knew nothing about the car shops in Charleston, and had no idea where to bring my car to get my tire fixed. But then something sparked my mind. I recalled that plastic sign advertising oil changes, and remembered a note on their business sign declaring their tire service experience. Now it was about that time for an oil change, so in lieu of extensive research and in attempts to multi-task, I decided I would take my car to that particular shop, without even calling around for tire prices and recommendations.
So you see, this company simply took an extra step, beyond the standard single business sign, to catch passerbys' attention. And what better strategy than to promote a service that people utilize around 5 times each year! With that single sign, they not only acquired my oil changing business, but my more costly tire business too!
And the best thing for that car shop is that their cost so little! Coroplast is made up of a corrugated plastic sign material that looks a bit like plastic cardboard. These signs are light weight, and are extremely easy to display, as wire stakes are available that simply insert into the flutes of the plastic and can then be staked into the ground. And Coroplast is definitely one of the most inexpensive sign materials out there!
Now there's quite the crowd here at the car shop this sun-shining morning. There was a line around the front of the store, waiting for the doors to open when I got here this morning. There was hardly even a place for me to park! I wonder if all these other patrons saw their ...?
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