Plastic Signs to the Rescue!
I'm writing this as I wait in the lobby at a local tire and car service shop in Charleston, South Carolina. After a bout of poor luck yesterday evening, I found myself with horribly blown out tire. But my story isn't about luck or the accident itself, but rather it's about how I found myself at this particular car shop , bright and early on a Thursday morning.
Now I don't know much about cars. I am not incredibly aware of any car shops I'm surrounded by or what a value price is in terms of any vehicle service. But one day on my lunch hour, while sitting in stand still rush hour traffic, I happened to notice a small, simple Coroplast plastic sign right up on the edge of the road. The sign read "Oil Changes For $19." I didn't need an oil change at that particular moment, but this sounded to me like a pretty decent price, and with this being a service I regularly have done to my car, it caught my attention. So I glanced around the area and noticed a little shop right there along the busy avenue, with a large business sign advertising their business name and listing the car services they offer. I had never seen this shop before! It was almost as if their primary large business sign was getting lost in a sea of all the others on that street. But that Coroplast sign directly beside the road stood out as un-ordinary, catching my interest and striking curiosity. I took a mental note that when time came for my next oil change, this would be where I'd take my little Honda.
A couple of months later...
When my tire went out last night, I became painfully aware of the fact that I knew nothing about any of the car shops around town, and had no idea where to take my car. But then something sparked my mind. I recalled that plastic sign advertising oil changes, and remembered that their business sign declared their experience in tire services. Now it was about that time for an oil change, so in lieu of extensive research and in attempts to multi-task, I decided I would take my car to that particular shop, without even calling around for tire prices and recommendations.
So you see, all this company did was took a simple extra step beyond the standard lone business sign, to catch passerbys' attention. And what better strategy than to promote a service that patrons utilize an average of 5 times each year! With that single sign, they not only acquired my oil changing business, but my more costly tire business too!
And the best thing for that car shop is that their was so inexpensive! Coroplast is made up of a corrugated plastic material that looks a bit like plastic cardboard. They are light weight, and extremely easy to display, as wire stakes are available that simply insert into the flutes of the plastic and can then be staked into the ground. And Coroplast is definitely one of the most inexpensive sign materials out there!
Now there's quite the party out here at the car shop this sun-shining morning. There was a line around the front of the store, waiting for the doors to open when I got here this morning. There was hardly even a place for me to park! And I wonder if all these other patrons saw their ...?
Visit Our Custom Plastic Signs Page For More Information