Magnetic Signs Are Everywhere...And So Is Your Business Name!
Magnetic Signs Give Your Name Some Recognition
Coastal Security Systems...Tech Squad...Brouton Construction...Solesby Real Estate...
Those are just a handful of business names I happened to notice and remember on my way back from running one little errand this afternoon. And where did I happen to see these names? I was only going to the post office, not to install a burglar alarm or sell a house.
I actually saw them beside or in front of me in traffic - they were custom magnetic car signs advertising independent businesses in the area. And not only did I notice those magnetic signs - I remembered them, too. Magnetic signs are unbelievably effective in grabbing attention, and depending on the magnetic sign's design, they are also powerful in remaining in the forefront of people's memories.Because even though I just needed to mail a package today, the next time I need help repairing my computer, I will remember Tech Squad's name thanks to their custom magnetic sign.
And magnetic car signs aren't just for businesses - I saw one for breast cancer awareness and another in support of our country, and yes, I clearly remember seeing both!
Magnetic Signs Should Be In Pictures...
Any type of visually interesting magnetic sign will give your magnetic car sign a good chance of being noticed and remembered, but there is a way of advertising that dramatically increases memory, according to recent advertising research. Bright, contrasting colors attract attention, clever slogans incite recognition, but did you know that full color photographs increase memory retention in signs by 300%??? That's amazing, but not really all that surprising, when you stop to remember that human beings are wired to look for and remember faces.
So it makes sense to use a photograph on your custom magnetic car sign for optimal memory retention. And, yes, you can use your own digital photographs on a custom magnetic sign - most digital images can be easily uploaded onto a digital printer and transferred onto the adhesive vinyl that then goes onto the magnetic material.
In fact, many business owners, particularly real estate agents, use magnetic car signs with their own photos on them. Custom magnetic car signs work as a mobile billboard and a business card, too! So consider the benefits of a full color photograph when designing your custom magnetic car sign.
Won't My Magnetic Car Sign Be Vulnerable To The Outdoors?
Even though magnetic signs are the least expensive way to advertise for the most visibility, people understandably are sometimes hesitant in ordering them for fear they won't last long after a few storms or trips through a mud puddle or car wash. After all, no one wants to see their investments ruined, even if the money put into them wasn't very much. The good news about magnetic car signs is that they are made to endure the elements and can even handle a car wash. And after a few years when it's time to replace your custom magnetic sign, it will still be as affordable as ordering one today.
Even though the image on a magnetic car sign is well protected from fading, it is not completely safe from scratching. Therefore, when spot cleaning your magnetic car sign, be sure to gently rub it with mild soap in warm water, using only a soft cloth. No abrasives, including paper towels, should ever be used on your magnetic car sign. So follow that simple guideline, and your magnetic sign will work for you for several years.
Won't My Car Be Vulnerable To Magnetic Signs?
If you've noticed an outline of rust around car doors where magnetic signs used to be, then you're looking at a car that displayed a cheap magnetic sign. There is a simple way to avoid such a problem - use a high quality sign shop that uses ScratchGuard. ScratchGuard is a simple protective film that is bonded to the magnetic material and protects your car from any scratching and rusting due to a magnetic sign. Not all sign companies offer this simple material, so be sure to ask before placing your order.
Make Your Business Name The One I Notice Next Time I Hit The Road
Now that you know the benefits of a custom magnetic car sign, and how risk free one is, visualize the many people who will be seeing yours. Magnetic signs receive around 130 viewing impressions for every mile of road, which is a powerful statistic. Include a photograph, and they will remember your magnetic sign even longer. So hit the road and let your magnetic sign hit the memories of potential customers.
