Metal letters have become a popular advertising tool in the past years.
This article gives more information about this advertising phenomenon, including the advantages business owners can enjoy by using these marketing tools and where to get them.
Features and Uses of Metal Letters.
The term metal letters is a bit misleading, since these characters can also include numbers, punctuation marks, and symbols (including custom-made company logos). These are primarily used in outdoor signs, although some companies also use them as indoor signs to advertise their business. The metal used in these advertising tools will depend on the needs of the user. Typically, metal letters are made of stainless steel or brass, although it is not uncommon to find those that are made of copper, zinc, or bronze. While the letters are made of metal, the individual pieces are actually quite light, so installation is not that difficult.
Retail stores, restaurants, and corporate establishments are only a few of the businesses that are known to use this type of dimensional lettering to promote their brand. While 3-D branding is usually used for commercial purposes, they can also be used for personal purposes. A popular personal use is to use them as decoration to add aesthetic appeal to your property.
Benefits of Using Metal Letters
Eye-catching. The main role of advertising is to catch the eye and the interest of the target audience. As the old saying goes, "A business without a sign is a sign of no business." 3-D signage can be used to effectively promote the brand, thanks to the brightness and attractive appearance of these signs. Some metal sign manufacturers have even introduced new innovations in their sign-making, such as coming up with three dimensional characters, so business owners really will be able to grab the attention of those who will see these signs.
Customizable. You can actually get made-to-order signs according to your specifications, from the font style to the size and color. You can even order the manufacturer to create a metal version of your company logo that will go alongside the text for greater marketing appeal.
Creates a professional look. Dimensional metal signs have a sleek, streamlined look that can evoke a sense of efficiency and professionalism to the target audience. Those who are walking or driving by will surely notice signs made of quality metallic material, especially those that are well-worded and well-made to convey a sense of professionalism as well as give the audience an idea on what the company is about.
Makes the company more customer-friendly. While metal signs add professionalism to the company, it does not in any way turn off customers. On the contrary, these will actually make offices even more appealing to the target audience, since they will already give them an idea about what service you can get from the company.
Can be used indoors and outdoors. Metal letters work well outdoors because they can withstand just about any type of weather. At the same time, metal signs can also be used indoors, such as having the company name appear by the entrance of an office to let visitors know which company uses the office.
Durable. Metal signs are resistant to corrosion, water damage, cracking, corrosion, wind damage, and such, which is why they are perfect for outdoor use. Metal signs can easily last for several years as long as they are assembled with good quality materials and workmanship. Some letter manufacturers also offer lifetime warranties for their signs, so you are also guaranteed coverage should anything happen to your signage.
Easy installation. As already mentioned, metal signs are quite light, so you won’t experience any difficulties in setting them up. Furthermore, a lot of metal letter manufacturers already put pre-punched holes on the letters, making it even easier for them to be set up correctly.
Low maintenance. Metallic signs are pretty low-maintenance. All you need to clean a metal sign is to wash them occasionally with mild soap and water to maintain the signs appearance.
Types of metal letters
There are different ways in which metal logos can be classified. These include:
Material
Solid metal logos are so called because these are purely made of metal. They are usually coated with a clear finish to minimize tarnishing (although some customers may request that the clear finish be left off to create a patina effect).
Metal surface letters are a cost-effective alternative to solid metal logos. Metal laminate is applied to letters made of high-density foam, wood, or plastic.
Channel letters. Channel letters are used for three dimensional metal signs. Aluminum sheeting is molded into boxes that resemble 3D letters.
Cut
Cast letters are formed using molds to create each letter. These are usually used by high-end businesses that want their signs to appear stylish and professional.
Cut-out letters. As the name suggests, these metal letters are formed by cutting the letters from sheets of metal. These are more cost-effective compared to cast letters.
Where to get Metal Signs
Metal letters are usually ordered from sign companies. Alternatively, small-time businesses or private individuals can create these letters themselves if they are unable to spend money on having the sign made for them. There are several websites that give tips in how to make custom signs. DIY metal signs are only advised for those who have actually had the experience in metalworking, otherwise, it might be a better idea to hire someone to do the work for you. Similarly, DIY signs are only recommended for those who will be using them for personal purposes (such as for decoration). It is better to hire a professional manufacturer if you want to use these signs to promote your business.
Metal letters can add value to your business. If you are thinking of going to a signage company to get these done for you, be sure to take the time to do your research on the different services offered by the different signage companies so you will be able to pick the best one for you and your business, both in terms of quality and affordability.
These are some of the benefits you can get from using metallic letters for your sign. Metallic letters will help you get the visibility you need to increase your customers and earn more money.