Metal letters will convey your message of professionalism properly to your clients and would-be clients.
The company logo and sign will be one of the first things that people will notice upon entering the office or seeing the product or brochure. It's important to present the company's sign properly in any portion of the company's premises. The company logo will look its best if you use professional metal signs of the highest quality. This will give a more positive impact on the company's image. Instead of printing the company's sign with the small detail also printed, you can opt for a simple metal lettering in a simple but clean design. Keep the sign clean-looking so that the people's attention will be drawn to the name.
Metal is a classic material that will never go out of style in sign-making. The metal materials used are aluminum, brass, bronze, copper, and steel. The material you choose depends on your budget and preference. Certain materials give off a contemporary vibe while others have a classic, vintage vibe. You can also request for a frame around each letter for more impact.
Moreover, some manufacturers allow their clients to incorporate colors into the metal letters. It all depends on how you will design and position the lettering for an eye-catching effect. The design should also depend on how visible you want the sign to be from a certain distance. Do you want it to be as imposing as the Hollywood sign? Do you want it to be discreet? These factors will matter. You can select from various metal finishes for a more dimensional appeal. That's where the beauty of metal lettering lays dimension. It makes your brand or company name look like it has come to life. It makes your company more real, tangible, and accessible.
The nice thing about dimensional letters is that they are also movable. If you decide to change the location, you can just detach the letters from the wall without destroying them and just put them back on once you've found a new location.
Choosing a Font for Metal Letters
Before choosing the material for the custom sign, it's important to choose the font first. This includes the size and style. As mentioned earlier, the visibility of the font is very important. For example, you may want to use a cursive metal lettering but it will not be visible if the letters are too close together. For cursive to be visible from afar, the letters need to be spaced evenly.
One rule to keep in mind is that in general, letters that measure 3 inches will be visible from 30 feet away. The width of the lettering will also matter a lot. Naturally, thinly-crafted letters will be less visible than thick lettering. Many people opt for all uppercase letters but this doesn't have to be the case all the time. If your letters are appropriately-sized, only the initial letters need to be uppercase. The rest can be in lowercase. The choice between uppercase and lowercase also depends on the mood you want to evoke. Uppercase letters look powerful but sometimes, they can look plain. Try a softer font style if you want to use uppercase all the way. If your sign has to be seen from afar, you ought to incorporate outlines and shadows in your lettering. The contrast of the lettering and the shadow will make the metal letters more visible, especially under direct sunlight.
Of course, never forget the font style of these letters. Set the mood you want to share to those who see your signage before choosing your font? Do you want something plain and serious? How about serious with a hint of softness? Then there is whimsical? For example, you can go for Arial if you want to be really serious but if you want to add soft touches to serious lettering, you can opt for Century. This font has some soft curves without compromising the seriousness of the lettering.
Format the other details after you've chosen your font style. Do you want it to be bold? Do you want it italicized? If you are including information other than the sign, you may want to adjust the size of the other information to differentiate the information. You can use different fonts but do so sparingly. Using more than 3 font styles is an eye sore. It's also important to place the texts strategically. Assign the most visible font style and size to the most important information (e.g. brand/company name). Color use in metal letters is okay, as long as you know how to assign the right color with the appropriate mood. Do not use neon colors if it does not match your brand or company's purpose. More often than not, the principle less is more is very applicable when it comes to signs.
Metal Lettering and the Specifics
When choosing your metal lettering materials, you will most probably encounter several kinds of finishes. It's important to get the right finish to enhance the quality of the sign. The right finish will also enhance the dimensional qualities of each letter. The three general finishes for metal lettering are anodized, oxidized, and polished. Anodized finishes will ensure that the product will last because of its unbeatable adhesion.
If you decide to add color to your metal characters, an anodized finish will ensure that the coating will not peel or chip. Anodized surfaces also look metallic and shiny at an affordable cost. It is also safe for the environment because it does not emit any substance and is resistant to heat. The oxidized finish gives the letters a rustic and vintage look. It will make your sign look historically relic. The polished finish gives the letters clean, almost clear, and mirror-like qualities.
Most customers stick to the neutral colors but if you seriously think that adding colors will suit your brand, go ahead and do so. Just remember to ensure that the coating does not chip because any flaws on the lettering will be doubly obvious.
These are some of the benefits you can get from using metallic letters for your sign. Metallic letters will help you get the visibility you need to increase your customers and earn more money.