Not using Full Color Banners is like watching TV on a Black-n-White
Not all of us are old enough to remember when the only TV available was black and white. I cannot imagine now what it would be like to watch a Carolina Panthers football game without color. I wonder if my children would be as interested in Scooby Doo if he was only in black and white.
What about commercials?
Super Bowl Sunday ads would not sell for as much as they do without the power of full color advertising. Whether you are selling food, fitness videos, vehicles, toys or diamonds everything has a better impact on consumers in color. Consumers want to have that hands on feel for a product. Even if they cannot physically touch that candy apple red Mustang convertible - seeing it; sleek, shiny and red hot makes an impact on their senses and emotions connected to that item. Having that image in their mind convinces their subconscious that there is a need or a want for that product that they cannot deny. These emotions in the end lead to a purchase. Which in business is the exact reaction we are looking for.
The same is true in all types of advertising. Maybe you are a real estate agent needing business cards and aluminum signs to promote your listings. Maybe you are a restaurant owner needing yard signs and banners to advertise a new sandwich or desert. Or maybe you are a sign shop just trying to sell some signs. Going full color will provide the lasting impression required to get your potential customers to pick up the phone or walk through your door. Showing your products and services in full color advertising creates that need in your potential customers and gives them a visual memory that will last long after they pass by.
Full color banners are one of the most effective, economical and versatile ways to push new products, new listings, new specials, etc. Even sign companies who have the ability to use any sign type out there at cost most use more full color banners than anything else.
Why do you ask? Let’s go over just a few of the options out there…
Where to use full color banners for your advertising
Exterior Uses
- Billboards - Can easily be made with full color banners. All you need is a piece of plywood, staple gun and a full color banner with a 3” bleed all the way so that it can be secured and you have one of the most economical billboards out there.
- Changeable or temporary monument Signs - Yes, you heard me right! A few wood posts and
aluminum side panels for stability, but the rest of it full color banners… If you don’t think it’ll look good - e-mail us for a photo. Ours works great! -
-
Promotional banners - You want to put a large sign on your building that you can easily change? Full color banners are perfect for this use. They are light weight and easy to install! Full color banners can be put in track systems so you can rotate images or easily change out images. Full color banners can easily be rolled up and stored away for next season.
Interior Uses
- Showroom Displays - Full color banners can be hung by themselves, used in retractable banner stands or wrapped around wooden frames to give them a thicker built sign look. The options and versatility of full color banners are limitless.
- Promotional banners - Buy 1 Get 1 Free means so much more when you can see that product you can get for free. Using full color images on your promotional banners establishes more value in the product you are trying to push. Show it to them and they will buy. It’s almost guaranteed!
- Backdrops and murals - Whether you want to decorate an office, show off a custom design your company did or to showcase pieces of art your students did at school. Full color banners are economical pieces of art that can be used for any purpose.
What are the advantages of full color banners?
I can sum it up in three words for you - Wow, Pop, Impression!
Full color banners offer such a large range of options and opportunities for any business or organization needing to make a statement. They put the wow into your advertising. Full color is what makes that red convertible Mustang so irresistible. Full color is what makes the image of a sparkling diamond ring pop on television. Full color banners are what provide us all the lasting impression we want and need from our potential customers.
No matter if you need to advertise indoors or outdoors visit a sign shop today. The answer to the simplest or most astonishing advertisements are full color banners and other full color advertising. I know football looks 10 times better in color. I don’t think Scooby Doo would’ve made it this long in Black and White.
So when you're ready to put the power of color to work for you. Let your sign shop design a full color banner for you. They are one investment in your business that you will not regret!
Ask anyone who drives a sleek, candy apple red Mustang where they fell in love first… I bet it wasn't on their Grandpa's black & white.
