How can using real estate banners help you stand out in a competitive market?
I woke up this morning, got a cup of coffee and turned on the news. As soon as the newscaster started speaking I was wide awake, before I had even taken a sip of my coffee. The stock market took a nose dive like never before! This was not what I wanted to hear. With the economy in a free fall everyone has to worry about jobs and keeping businesses afloat. One of the earliest and hardest hit has been the real estate market. The competition has always been tough, but now many people feel like this is a dog eat dog world and they are wearing Milkbone® underwear!
So, what does this have to do with a company that makes banners? Everything! One of the keys to keeping your business going is to get people to notice you, but who has a lot of money to spend on excpensive advertising? This is where we come in with a secret weapon. Real Estate Banners!
Does a real estate banner attract more attention than a real estate sign?
If you look around most neighborhoods you can see a number of real estate signs around. There are so many in some areas that it looks like a parade. Unfortunately, because of the sheer volume, they all begin to look alike.
So, how do you stand out? By doing something different. Something that people can't ignore. And something that still looks professional. Real estate banners can be the answer. Simply because they are uncommon they attract attention, however they are also larger and therefore harder to miss. While a standard real estate sign is somewhere around 18" x 24" and most are displayed in the same general way, a banner can be much larger and can be displayed in any number of ways. A full color banner that covers a garage door is going to stop traffic. You can hang it between to posts in the front yard. The possibilities are endless!
Are real estate banners the most cost effective choice?
I can hear the mumbling back there! The industry standard signs are inexpensive and easy to get, that's why you choose them. But what if I told you that a real estate banner was more cost effective, and for multiple reasons? I thought that might catch your attention! OK, so here are the facts to help you make a decision.
When you get a real estate sign the cost is figure on how many colors your sign has. A full color costs more than a one color. But getting a full color sign helps catch attention. Here's the good news, a real estate banner is the same price whether it is one color or full color! The reason is, the printer doesn't have to work harder to print one color or a million colors. They all print the same.
The signs are made to go by the road, and because of that you have to watch the size. After all, you don't want to obstruct the view of drivers. But with real estate banners you can make it much larger, place it on the house and say even more without crowding the banner. This makes it easier for people to read. It catches attention and helps sell the house for you.
Last but not least, when you purchase a regular real estate sign it is usually made from a lightweight corrugated material that will not withstand winds, or it is an aluminum sign that can be awkward to transport around. Real estate banners not only withstand winds and weather, they re also very easy to maintain and transport. The lifespan of a real estate banner is 3 years or more, which means you don't have to replace them all the time. And to transport them, you simply roll them up!
In these tough economic times isn't it nice to know that you can create exciting advertising that may be even more cost effective than what you are using now? Choosing a real estate banner as your advertising will not only save you money, but can help you to make money in the future. It is the best of both worlds.
If you have any questions or need design assistance please don't hesitate to contact our sign specialists via email sales@bestbuysigns.com or give us a call 1-800-899-6272.